Saturday, May 29, 2010

It's just a click away

What? Is that a French flag in the background? It wasn't meant to be -- I was just thinking red, white and blue. And yes, that is an iMac (even though they didn't have those in WWII). The original poster that this was based on had a typewriter - and who knows what those are nowadays?

This was the first big pitch we did to use the Internet for DMV transactions. It was relatively new technology for state government way back then, so we minimized the risk by starting with downloadable forms and answers to questions (however, you'd be amazed at how many people clog up the lines at the DMV just trying to get those things!).

In the ensuing years, we wised up and got a much easier URL:

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