Tuesday, December 27, 2016

It's the memes!

We made a lot of memes this year, many of which won major awards (seriously!). Here are a few of my favorites.

The Lord of the Rings and Star Wars series were the award winners.

We took an obscure day — Tolkien Reading Day — and turned it into a news event, plus we got our message out about highway safety. And it wasn't just local: it got national attention. The Tolkien folks were thrilled to get the attention, and our folks were happy to geek out on some of their favorite books!

The Star Wars memes ran on May the Fourth (be with you). May is Work Zone Awareness Month, and we were able to newsjack the routine "May the Fourth" and Jedi social media posts with our series of work zone safety messages. And our folks were happy to geek out on some of their favorite movies!

Some say we jumped the shark with our "Safetymon" Pokemon messages. Maybe. But we found a good way to get our back to school safety messages to stand out from all the other back to school stuff.

And, hey! Any day I can draw cartoons for work is a good day!








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