Be careful out there

Before we start any public relations campaign, we do market research to make sure we have the right message.

My research for this involved crowdsourcing with my family members, who are not only in the target demographic, they also know a lot about Pokémon. For example, they advised me that Safetepi would be good for a seatbelt message, and that the name we'd chosen for the turtle (based on Squirtle) would NOT work for this target market.