Saturday, May 31, 2008

Teen driving

Oregon instituted restrictions on teen drivers in 2000 as a move toward graduated licensing. The new law was somewhat confusing to teens and their parents. As a small component of a massive public information campaign, these posters were produced to illustrate the different requirements and restrictions.

The cartoons made the information easier to understand and remember, and softened what could have been perceived as a harsh message. The posters were distributed to schools and DMV offices statewide, and were available as a download from the DMV Web site.

The campaign was a great success. We had outstanding media coverage and won a Spotlight Award from the Portland Metro Chapter of PRSA. Most importantly, the restrictions helped in reducing the number of injuries and fatalities to teen drivers in the state.

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