Monday, February 6, 2012

Monday Sketchbook: Life of the party

A lot of the Super Bowl advertisers aimed to engage viewers on their "second screen," trying to get those folks who watched the game while playing with their iThingies -- those people who were at the party but not of the party -- to follow up their ads with a website. Interesting concept.

2 comments:

  1. The name you used for this post: that wasn't picked random, was it?

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    Replies
    1. What makes you say that? Now excuse me; I need to go recharge my battery...

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