A while back -- OK, a LONG while back -- I worked for the Utah Department of Transportation. We had a project that was going to tear up and replace the pavement on University Avenue through the heart of downtown Provo.
Working with the Mayor's Office and the local merchants' association (actually, Linda Walton, who totally rocks!), we came up with an idea to make it an adventure rather than a nightmare to go downtown during construction.
One component of the outreach was a series of public service announcements in the form of a comic strip, "Explore Provo."
It was a lot of fun, we had good success, and the project finished ahead of schedule and under budget! What more could you ask for?